| Change of Address Report |
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Prepared For: |
Sample Report |
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Process Date: |
2/5/2008 |
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Number of Records Processed: |
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563,851 |
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Number of Records Matched and Updated |
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39,050 |
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Number of Records with Return Codes and Not Updated: |
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3,671 |
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Total % of File Matched and Updated or Not Updated: |
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7.58% |
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Deceased (Optional): |
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7,555 |
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Total % With Deceased |
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8.92% |
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DPV Mailable |
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503,753 |
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DPV (Mail Score) Not Mailable |
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60,098 |
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Duplicate Records To Be Removed |
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0 |
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Total Bad and Changed Records |
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110,374 |
19.58% |
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Updated Records |
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Individual Moved: |
25,220 |
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Family Moved: |
8,011 |
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Firm Moved: |
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106 |
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Advanced Moved (Optional): |
2,252 |
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LACS Updated: |
730 |
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Total: |
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36,319 |
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Delivery Types |
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Residential: |
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438,859 |
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Business: |
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68,070 |
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Drop Delivery: |
2,943 |
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Com Recv. Agency: |
0 |
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Vacant: |
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1,663 |
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Seasonal: |
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1,870 |
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| ROI Analysis |
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| Mailing Cost: |
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Price Per Piece: |
Revenue: |
Price Per Piece: |
| Postage |
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$0.31 |
Projected Response Rate |
1.50% |
| Printing |
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$0.20 |
Conversion |
100.00% |
| Data/Names |
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$0.12 |
Average Sale |
$60.00 |
| Processing / Hygiene |
$0.02 |
Lifetime Value (optional) |
$300.00 |
| Misc. Marketing Costs: |
$0.00 |
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| Total Cost |
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$0.65 |
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| Current Dollars Spent on Mailing Bad Records |
| Bad Records (NCOAed, PCOAED, Deceased, DSF (Not Mailable) |
110,374 |
| Cost Per Piece |
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$0.65 |
| One Mailing |
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$71,743.10 |
| Two Mailings |
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$143,486.20 |
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| Current Revenue Lost by Mailing Bad Record |
| Replaced Bad Records |
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110,374 |
| Estimated Number of Responders |
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1,656 |
| One Mailing |
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$99,336.60 |
| Two Mailings |
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$198,673.20 |
| Lifetime Value of Additional Correct Records |
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$496,683.00 |
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| Estimated Cost for Hygiene Process (NCOA, PCOA, LACS, DSF, Deceased) |
$1,973.48 |
| ROI by Removing Bad Records (not including lost revenue) |
$69,769.62 |
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| In the example above you can see the hygiene process saves $71,743.10 per mailing. |
| When added to the revenue opportunity associated with bad records, the total process can increase revenue by $171,079.70 per mailing. |
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