09 Apr 2026

ExactMail for PCOA— The Easiest Way to Stop Wasting Money on Direct Mail

If you’re running direct mail campaigns, you’re almost definitely wasting money on bad records. Not a little—usually 10–20% of your file. People who moved. People who won’t receive the mail. People who were never reachable to begin with. People who are not qualified (Age, Homeowner, Non-Homeowner, Bad Credit, etc) And every one of those records costs

13 Jan 2026

A New Year, A Fresh Start: Don’t Let Bad Address Data Undermine Your 2026 ROI

https://youtube.com/shorts/hwuxcLu17FQ As we welcome the New Year, it’s the perfect time to reset priorities—and one of the most impactful places to start is your database.Your current prospects and past customers represent a significant investment. You’ve already spent time and money acquiring them, nurturing them, and building trust. Yet every year, a

10 Jun 2025

How Email Append and Update can significantly boost sales and fundraising.

1. Expanded Reach to Supporters, Customers and Donors Appending emails helps you reconnect with lapsed donors, clients, former volunteers, or newsletter subscribers whose contact info was outdated or incomplete. This broader reach allows you to share your mission, updates, and calls to action with a much larger audience. 2. More Effective Outreach

25 Apr 2025

Why NCOA is Especially Valuable for Nonprofits

Donor RetentionYour donors may move, but if you keep their info updated, your relationship doesn’t have to. NCOA helps keep that emotional connection strong—and giving consistent. Maximize Fundraising ROIDirect mail campaigns cost money. By avoiding undeliverable addresses, every dollar you spend on appeals, thank-you notes, and newsletters works harder. Meet USPS Bulk

24 Jul 2023

Lead Scoring: How to Maximize Conversions and Revenue for Your Business

In today's competitive business landscape, generating leads is just the first step towards success. The key lies in identifying which leads hold the most potential and focusing your efforts on nurturing them. This is where lead scoring becomes a game-changer. Lead scoring is a systematic approach that allows you to

18 Dec 2018

Amazon and Google Declare the Age of Direct Mail is NOT Dead!

Does opening a piece of ‘snail mail’ seem archaic to you? Do you find your mail box overstuffed with ‘junk mail’? Wonder if the billions of pieces of direct mail sent out each year have any positive impact? Do you think stamped paper delivered by U.S. Postal Service (founded in