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If you’re running direct mail campaigns, you’re almost definitely wasting money on bad records. Not a little—usually 10–20% of your file. People who moved. People who won’t receive the mail. People who were never reachable to begin with. People who are not qualified (Age, Homeowner, Non-Homeowner, Bad Credit, etc) And every one of those records costs
https://youtube.com/shorts/hwuxcLu17FQ As we welcome the New Year, it’s the perfect time to reset priorities—and one of the most impactful places to start is your database.Your current prospects and past customers represent a significant investment. You’ve already spent time and money acquiring them, nurturing them, and building trust. Yet every year, a
1. Expanded Reach to Supporters, Customers and Donors Appending emails helps you reconnect with lapsed donors, clients, former volunteers, or newsletter subscribers whose contact info was outdated or incomplete. This broader reach allows you to share your mission, updates, and calls to action with a much larger audience. 2. More Effective Outreach
Donor RetentionYour donors may move, but if you keep their info updated, your relationship doesn’t have to. NCOA helps keep that emotional connection strong—and giving consistent. Maximize Fundraising ROIDirect mail campaigns cost money. By avoiding undeliverable addresses, every dollar you spend on appeals, thank-you notes, and newsletters works harder. Meet USPS Bulk
Have you recently sent out a mailing only to have it returned? This article will help to uncover some reasons why and even provide potential solutions. Reasons Why Your Mail is Being Returned New Move One major reason could be that the person you are trying to reach, moved. It is important to keep
In an increasingly digital world, direct mail remains a vital communication channel for businesses and organizations to reach their target audiences. However, ensuring that mail reaches the intended recipients accurately and efficiently can be a challenge. This is where the National Change of Address (NCOA) certification steps in. In this
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